Obi Worldphone SF1 launched in India for Rs. 11,999

Obi Worldphone, a Silicon Valley based smartphone manufacturer, which was previously known as Obi Mobiles has launched a new budget smartphone in the Indian market with a refreshingly new design – Obi Worldphone SF1.

Obi Worldphone SF1The phone comes with a 5-inch Full HD IPS OGS display with screen resolution of 1920 x 1080 pixels, making pixel density of 443 ppi. It is protected by a layer of Corning Gorilla Glass 4.

It is powered by a 64-bit Snapdragon 615 octa-core processor, clocked at 1.5GHz, along with Adreno 405 GPU. The phone comes in two variants – 2GB of RAM and 16GB in-built storage and another with 3GB of RAM and 32GB of in-built storage.

The display appears to be slightly raised from the body of the phone, which the company has termed as “floating glass display”. The phone also supports microSD card of up to 64GB.

On camera front, there is a 13 MP autofocus rear camera with Sony’s Exmor IMX214 sensor, having f/2.0 aperture and an LED flash. There is also a 5 MP selfie camera with LED flash.

The phone comes with dual microphones for noise cancellation and has Dolby Audio. It runs on Android Lollipop 5.0.1 with Obi’s own LifeSpeed UI.

The company has packed in a 3000 mAh battery which supports Quick Charge 1.0 meaning that the battery does charges quickly.

The dual SIM smartphone measures 146x74x8mm and weighs 147 grams. It has 4G LTE connectivity with support for Indian LTE bands, along with usual set of connectivity options.

John Sculley, Obi Worldphone’s co-founder and former CEO of Apple, said,

Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations.

The 2GB RAM variant of Obi Worldphone SF1 is priced at Rs. 11,999 while the 3GB RAM model is priced at Rs. 13,999. It will be available exclusively via Gadgets 360.

The company, in its previous avatar, was not able to grab the customers attention and thus, it relaunched with a new name. This time again, the company hopes to grab a significant amount of market share.


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